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LooLoo's Box Handcrafted Jewelry: Artisan Jewelry, from Sterling to Steampunk

Friday, April 20, 2012

Ripples

The most amazing thing happened today!  For those of you who are just meeting me, my husband Neal is a CSW - Certified Specialist of Wine - and works for a wine wholesaler.  He went into a new restaurant account, and it turned out to be someone he has known professionally for years. It's a small world.  Once they had concluded their business, the conversation went something like this:

Buyer: "Are you still married?"

Neal:  "Oh yes, Robin and I are still going strong."

Buyer:  "What does Robin do?"

Neal: "She makes jewelry." Buyer seemed interested, so Neal proceeded to tell her LooLoo's Story.

Buyer:  "Oh my god, I've heard of LooLoo's Box; I KNOW the logo - the cat butt!  A customer was wearing this cool necklace; I complimented it and the customer said 'it's from LooLoo's Box, right here in town.'  She then dug in her purse, found the card and gave it to me.  I didn't realize this was your wife; I'm going to go check out her Etsy site!"

The extraordinary thing is that not only did the customer who had purchased one of my pieces keep my card and carry it with her, but Neal's buyer liked the logo and kept the card as well, intending to check out my jewelry. Ripples.

And the really amazing part?  She told Neal that she's "not really a 'cat person', but the logo makes me smile."

This isn't the first time I've heard someone I know say they talked to someone who recognized my business name / logo (more ripples), but Neal's the most credible source.

When I designed my logo I wanted something very simple, striking and memorable; obviously, I succeeded.  People remember my logo, and the story reinforces it.  Ripples.

I started selling my jewelry at the end of 2009.  In 2010 I did two shows.  In 2011 I did 9 shows, and at the two I'd done the prior year, customers from the previous year came and looked for me.  This year should be very interesting!

I'm hoping for a tidal wave.

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My 2012 Show Schedule:

June 29th thru July 1st: Taste of Tacoma's Art a la Carte - Point Defiance Park, Tacoma WA
July 15th: Art on the Ave - 6th Avenue Business District, Tacoma WA
August 4th: Proctor Arts Fest - Proctor Business District, Tacoma WA
Oct 26 thru 29th : SteamCon - Bellevue Hyatt Regency, Bellevue WA (unconfirmed)
November ???: Yule Boutique - Pacific Lutheran University, Parkland WA 

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Ta,
Robin

7 comments:

  1. This is totally awesome Robin!! And now I know what your logo stands for ROTF!! Here's to great success!!!

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  2. Love the story, Robin. I have a feeling you will get your tidal wave this year. Your pieces are so well made and so gorgeous.

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  3. Loved the comment about the french bordello bombed by nazi's!!! So funny! Loved the photos, beautiful work!

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